Gushing on Tamsen Webster's ideas regarding "Why Your Marketing Doesn't Work"

I'm very much crushing on Tamsen Webster at the moment for the creation of this podcast about why marketing doesn't work.

Her key points reinforce several of my betterment pursuits, including how to give an effective presentation:

• The brain cannot take more than 20 minutes of content at any given time
• Any presentation scheduled to go for more than 20 minutes should be split into 20 minute chunks! At least change the format by asking the audience to answer a question, participate in an activity, tell a story, watch a video, etc.
• Keep the inspiration for change -- i.e.,  "how this affects you" proof statement -- in front of the presentation.

She also shares a really clever simile about how brand are like religion:  

• Our devotion to brands happens in a similar way to devotion to religion, and you're rarely going to convert anyone by yelling out orders to repent.
• It's up to marketers to create beliefs, not just educate.
• Who am I talking to, and what do I want them to do?
• What do they need to belief in order to do the thing I want them to do?
• Key for sales: It's important to paint the picture of why it is worth it to make a change and instill confidence in the resulting decision.

Furthermore, Kerry acknowledges the role of emotion in decision-making, a factor that is often perceived as shameful but impossible to remove. 

• In the end, it's usually an irrational, emotional decision that gets made. We use facts and numbers to justify our emotional reactions. 

And I love her perspective on what makes a great salesperson!

• Great sales people understand how prospects pay attention, process information, what they will respond to, how they make decisions, and what they understand. They are extremely perceptive.