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For many, the passing of Labor Day signals the coming of the holiday season. It is also the time of the year when I start to hear time-related excuses for not pursuing supplemental lead generation activities:
"But it's so close to the holidays - we'll have a hard time connecting with prospects during the last few months of the year."
"Our industry basically shuts down mid-November through January."
"We're just too focused on closing out the year to start anything new."
These excuses are not going to move the dial on new sales, and they certainly are not going to eliminate your competition's plans to grow their market share. Proactive demand generation planning and execution coupled with persistent sales initiatives are tried and true methods for helping you get ahead on 2016 profits.
If you are thinking about delaying new lead generation campaigns until 2016, consider these points:
- Call-to-Conversation rates with decision-makers increase during the holidays
With a higher number of support people and admin staff off for vacations and holidays, it can take fewer attempts to reach key decision-makers during the holidays than any other time of the year.
- Delaying initiatives that can grow your sales pipeline may mean not seeing business growth until months into 2016
If you wait until January to launch an aggressive marketing program, your sales pipeline could fizzle out and not build up again until the spring. Launching marketing activities during the later part of the year ensures adequate sales traction for all of 2016 and maximizes your ability to close more business during the year.
- With Q4 just around the corner for most organizations, companies are planning budgets, evaluating vendor performance, reviewing what’s working and what isn't, and executives do not want to bring poor performing solutions, vendors and products into the New Year.
Based on SalesStaff's experience creating demand for hundreds of products and services late in the year, our results show that that your message can be heard loud and clear during the holiday season, as an average of 72% of the meetings set by our Inside Sales Representatives are classified by our clients as either near or mid-term opportunities.
Are you ready to put excuses for not moving forward with demand generation plans behind you? Let's talk about building a fixed-cost model to fulfill your company's need for sales appointments.
Emily McCoy - Business Development Director, SalesStaff
(832) 945-1618 emily.mccoy@salesstaff.com
"But it's so close to the holidays - we'll have a hard time connecting with prospects during the last few months of the year."
"Our industry basically shuts down mid-November through January."
"We're just too focused on closing out the year to start anything new."
These excuses are not going to move the dial on new sales, and they certainly are not going to eliminate your competition's plans to grow their market share. Proactive demand generation planning and execution coupled with persistent sales initiatives are tried and true methods for helping you get ahead on 2016 profits.
If you are thinking about delaying new lead generation campaigns until 2016, consider these points:
- Call-to-Conversation rates with decision-makers increase during the holidays
With a higher number of support people and admin staff off for vacations and holidays, it can take fewer attempts to reach key decision-makers during the holidays than any other time of the year.
- Delaying initiatives that can grow your sales pipeline may mean not seeing business growth until months into 2016
If you wait until January to launch an aggressive marketing program, your sales pipeline could fizzle out and not build up again until the spring. Launching marketing activities during the later part of the year ensures adequate sales traction for all of 2016 and maximizes your ability to close more business during the year.
- With Q4 just around the corner for most organizations, companies are planning budgets, evaluating vendor performance, reviewing what’s working and what isn't, and executives do not want to bring poor performing solutions, vendors and products into the New Year.
Based on SalesStaff's experience creating demand for hundreds of products and services late in the year, our results show that that your message can be heard loud and clear during the holiday season, as an average of 72% of the meetings set by our Inside Sales Representatives are classified by our clients as either near or mid-term opportunities.
Are you ready to put excuses for not moving forward with demand generation plans behind you? Let's talk about building a fixed-cost model to fulfill your company's need for sales appointments.
Emily McCoy - Business Development Director, SalesStaff
(832) 945-1618 emily.mccoy@salesstaff.com
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