I was speaking with someone last week who runs a creative services company. He was desperate for sales leads, yet he didn't have a team in place to follow up on prospects.
"It's so hard to keep salespeople! They just don't get along with creatives."
I chuckled a bit on the inside, as I consider myself, a person who has worked in sales for over a decade*, to be a creative person.
I've come to find that creativity plays a HUGE role in sales. Out-of-the-box thinking is useful for overcoming objections and developing win-win (and win-win-win) compromises. Creativity is also important in the development of sales messaging, as using the same pitch over and over again rarely proves to be fruitful.
Bottom line: My career path does not suck.
* Macaroni Grill - Alcohol & Dessert Sales Winner '06 - Holla!
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