"Repetition is one of the easiest and most widespread methods of persuasion."
- Dr. Jeremy Dean
This is one of the most basic principles I learned as a student of Advertising, yet it seems to be underutilized in the word of Sales. Sales people only have so much time in front prospects, so being redundant seems counter-intuitive. However, so much gets lost between meetings! For this reason, I will strive to reestablish key points over the course of a sales cycle.
Source: Hubspot
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