Marketo might be on of my company's competitors in the marketing automation space, but they sure do know how to make helpful content that one can put to use.
Take The Essential 8: Top Reports that Every Marketer Needs as an example -- what marketer wouldn't want more trace-ability of marketing's influence on sales pipeline?
If I were to improve upon the eBook linked above, I'd add a section about getting Sales' buy in on CRM compliance. Without having complete Opportunity information (including semi-accurate valuation) as well as associated Contacts correctly logged, marketing will not have accurate data to tell which program are working and which are not.
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